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Sacramento SEO Pro shows how to interpret Hits vs. Pages

When reviewing your web site logs, you need to understand Hits vs. Pages. This understanding will give you an accurate picture of how much traffic a web page or web site in general, are attracting. My domain host is running Webalizer and logs both Hits and Pages. In this example, I will show how a web server records three hits while delivering one page.
A Hit is a file that you or your web browser requests. In the following example, we will see that a single page request actually generates three hits because it pulls the main page and two graphics that are part of the page (in your web browser).
A Page is the request that your computer makes. If you want to visit index.html, that is a single page request. It will appear in the server logs as one page request.
Suppose you visit a web page named index.html, which is an HTML web page that contains two graphic images, picture1.jpg, and picture2.jpg. A typical server/browser interaction might go something like this:

  • Your web browser (Firefox, Chrome, Internet Explorer, Safari, etc.) asks for the web page index.html.
  • The server sees the request and sends back index.html.
  • Your web browser finds two inline graphic links in the HTML page. It asks for the first one, picture1.jpg.
  • The server sees the request and sends back picture1.jpg.
  • Your web browser then asks for the second image, picture2.jpg.
  • The server sees the request and sends back picture2.jpg.
  • Your browser displays the web page and all included graphics.

Maybe you’ve seen this progression. If you have ever visited a web page on a slow connection, perhaps you’ve seen the page border and text without graphics. Then you wait a few seconds and the graphics eventually appear. That’s because your web browser is grabbing all the parts of the page while you watch. It’s pretty fast, but it is not instant. A lot of work happens behind the scenes before you see a complete page.
In the web server log, the following lines would appear:
67.161.163.23- – [8/May/2012:11:20:39 -0400] "GET /index.html HTTP/1.1" 200 117
67.161.163.23- – [8/May/2012:11:20:40 -0400] "GET /picture1.jpg HTTP/1.1" 200 231
67.161.163.23- – [8/May/2012:11:20:41 -0400] "GET /picture2.jpg HTTP/1.1" 200 432
The log shows very valuable information here. We see that the traffic originated at 67.161.163.23, which is a visitor’s public IP address. The visitor requested the page index.html and any linked files within index.html. This counts as one page request but three hits. Remember, the server is offering index.html, picture1.jpg and picture2.jpg. Three files are sent in response to your single page request.
When you review your web server logs, make sure you remember the difference between Hits and Pages. This can help you get an accurate reading of how much traffic your web page and site, in general, are attracting.

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Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work"? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google "Sacramento IT solutions" or "Sacramento cloud computing" to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

 

Sacramento SEO Pro reports – What counts as a high quality site?

Our site quality algorithms are aimed at helping people find "high-quality" sites by reducing the rankings of low-quality content. The recent "Panda" change tackles the difficult task of algorithmically assessing website quality. Taking a step back, we wanted to explain some of the ideas and research that drive the development of our algorithms.

Below are some questions that one could use to assess the "quality" of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.

Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Writing an algorithm to assess page or site quality is a much harder task, but we hope the questions above give some insight into how we try to write algorithms that distinguish higher-quality sites from lower-quality sites.

Written by Amit Singhal, Google Fellow and extracted from http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

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Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work"? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google "Sacramento IT solutions" or "Sacramento cloud computing" to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

 

Say hello to Vizify

“I just created this graphical bio for myself. The way it shows off who I am is awesome! Check it out:”
That’s what you get when someone creates a graphical bio for himself or herself at Vizify.com and shares a link to the bio. Vizify is a service that pulls content from various sources including Facebook, Google+, Linkedin, Twitter and your web sites. Vizify includes pictures and presents all this information in circles. You have 11 pages of content at Vizify and I am proud to report Vizify does most of the importing work for you. Here are the pages.

  1. Overview. This shows you what Vizify pulls when it creates your profile. It presents your name and tagline. You can add additional pages and have those updates appear in your overview.
  2. Quote. A simple quote can show people a lot about you, your priorities and your view of the world. I choose: “I know this is a good idea. I thought of it during yoga.”
  3. Words. Vizify looks at your Twitter presence and presents your most popular keywords. Vizify presents circles showing when and how often you used these keywords. I can see graphically that on Twitter, I talk about Sacramento business and business more often than I talk about social media. I need to reevaluate my content on Twitter and discuss social media more.
  4. Photo. Vizify imported my Facebook personal profile photo and caption I wrote when I first uploaded the photo to Facebook.
  5. Photo (again). Vizify uploaded another Facebook photo. This one is a picture I took of a very beautiful sunset.
  6. Locations…the paces I’ve called home. Vizify looks at your birth, education and job history and plots all those on a map. When you first visit this page, Vizify runs a short movie showing your progression. Mine starts at Chicago and follows my steps, progressing to East Lansing, MI and then to Cameron Park, CA.
  7. Experience. Vizify shows how long you’ve been working.
  8. Career. Vizify shows your career growth by showing your education and employers.
  9. Education. Vizify shows my high school and college graduation dates.
  10. Links. Vizify shows how people can find you on the Internet. I have multiple blogs and web sites in addition to a presence at Facebook, Google+, LinkedIn and Twitter.
  11. Photo. On the last and final page, Vizify presents an additional photo. This is the professional photo I am promoting at several sites including my Facebook professional pages, Google+ and LinkedIn.

Altogether, I love it. Vizify shows the information people need when they want to learn about you but don’t have much time. You can create new pages to meet your desires. Vizify is available at no cost at http://vizify.com. My profile is at https://www.vizify.com/mark-anthony-germanos.

***
Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work"? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google "Sacramento IT solutions" or "Sacramento cloud computing" to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

 

6 things your SEO guy must have

Last month, a new company offering SEO services in Sacramento started appearing in my daily Google Alerts. I researched this company and found several voids. I want to present a top six list of things your SEO solution provider should have.

  1. A name. The person who is running the company should have his name on the web site. My name Mark Anthony Germanos is visible on several pages, including PDFs of the Cloud and social media certifications I have received this year.
  2. A phone number. If you find something fabulous and want to call the company, a phone number would be convenient. My phone number 530-677-8864 is at the bottom of every post and on the left margin. When you create your web site and social media presence, your phone number should be readily available.
  3. A valid address showing who has registered the domain. You can visit http://whois.com and look up cameronparkcomputer.com. You will find my contact info. I’m in Cameron Park, California. I’ve seen some Internet marketing folks conceal their address.
  4. A local address. If you want to hire someone to run your marketing, they should be close enough to visit you at your office or at least a local coffee shop. Face-to-face contact is important when building any professional relationship. You should at least know what the guy looks like and cares enough about your business to meet you in person. I’m in the Sacramento area and am happy meeting prospects near Sacramento and the San Francisco Bay Area. I believe someone claiming to be a new Sacramento SEO professional is really in Denver.
  5. An active blog. Blogs meet the definition of a web site and then some. Blogs allow quick and easy contributions from both the blog owner and from folks who contribute to the blog. Blogs also let people subscribe to the blog and receive updates whenever an update is published. If you subscribe to a newspaper, you receive a new issue when the paper publishes one. It works the same way with blogs…whenever someone posts an update, all subscribers are notified.
  6. Most importantly…English should be your SEO solution provider’s primary language. Your web site, blog and all marketing materials will probably be in English and are designed to attract more business. The grammar has to be correct and the author has to sound like he is proficient in our language. A small grammatical mistake can send a prospect elsewhere. “It could be not of the best if your web site is not satisfying prospects” or should I say “you will have a problem if people do not like your web site.” Some things cannot be learned in a foreign school.

You need to decide who will earn your business. I hope this helps.

***
Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work"? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google "Sacramento IT solutions" or "Sacramento cloud computing" to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

 

Not Into SEO? That’s Okay!

When you embark on an internet marketing campaign, you get to choose how you will pay. You can pay with money or you can pay with time. No solution is 100% great. It’s a judgment call.
When you pay with money, you run a pay-per-click campaign. The messages that appear on the right border when you perform Google searches are actually paid ads. You can get an ad there if you become a Google Adwords customer. You create a campaign, create an ad, determine how much you want to spend and then schedule your ads to appear.
Pay-per-click campaigns work like an auction. You set a price for how much you are willing to pay Google for every click the ad receives. The more you are willing to pay, the more often and the more prominently Google will display your ad. The opposite is true. If you set a price very low, Google will display your competitors’ ads more often and more prominently.
You need to decide how much you are willing to spend. That includes identifying how much your competitors are already spending. A client of mine who did medical billing asked how much it would cost him if he ran a pay-per-click campaign. I did some homework and reported that for his niche and keywords, he would have to spend $20/click. I also said he should budget at least 10 clicks per day and 30 days per month. We did the math and determined he would be paying Google at least $6,000/month. That is before he paid me for my time making the campaign work.
He almost fell out of the chair.
Pay-per-click can work. I ran a pay-per-click campaign for a client who coordinates weddings near Lake Tahoe. The campaign ran so well she called me one day and told me to suspend the campaign…she was too busy.
I must warn you about pay-per-click. When your campaign ends and your ads no longer appear, you won’t have any content to appear in Google search results. Remember, you stopped your ads. People will no longer find you if your ads are gone.
Pay-per-click is one option. It works when it is run correctly, but you have to be ready to pay with money. On the flipside, you can pay with time.
When you pay with time, you run an SEO (Search Engine Optimization) campaign. SEO campaigns involve more time but less money than pay-per-click campaigns. My SEO campaigns involve sitting down with the client and creating a 6,000 word manifesto with sufficient content for blogs, articles, press releases, YouTube videos and web site updates. It takes a lot of time and work. I also tell clients to wait 60-90 days after the first blog post to see results. They understand they are paying with time and therefore must be patient. People who find me online find me because I am paying with time.
Pay with money or pay with time. Which strategy appeals to you? If you are in a hurry and have deep pockets, pay with money (pay-per-click) may work for you. If you are patient and willing to run a campaign that could take a few months before generating results, pay with time (SEO) may work for you. No one solution is 100% great. It’s a judgment call.

***
Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work"? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google "Sacramento IT solutions" or "Sacramento cloud computing" to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

 

Why you need to use Google Alerts

In this day and age, you need to monitor your reputation. You need to know when someone is saying something good about you, and more importantly, when someone is saying something bad about you. Google has a service that will let you monitor your reputation. Google will alert you when someone mentions your name online. This service is conveniently called Google Alerts and is available at no charge. You should start using Google Alerts today.
You can visit http://alerts.google.com and create an account. I used my existing Gmail account when creating my Google Alerts.
For example, I have Google Alerts for my name, Mark Anthony Germanos. I programmed Google Alerts to send me an e-mail once a day listing any web pages that mentioned my name. An alert could be something positive, like “Mark Anthony Germanos helped me understand A/B tests this morning” or it could be something negative, like “Mark Anthony Germanos drives like a monster.” Regardless, I want to know. So should you.
You can also monitor your company name, your product name, your industry or your targeted keywords. I have a Google Alert for the key phrase Sacramento SEO. Whenever someone publishes something online and

uses the phrase “Sacramento SEO,” I receive a Google Alert. Most of the alerts happen because I target that key phrase. Some of them happen because my competitors also target Sacramento SEO as a key phrase.
Getting up and running with Google Alerts is pretty easy. Here are the easy steps to set up some Alerts on your key phrases. Let’s get started. Here’s how:

  1. Go to http://alerts.google.com.
  2. Click “Sign In” in the upper right hand corner.
  3. Sign in or create a new account.
  4. Click the “Create a New Alert” button.
  5. Type in a Search Query. This is the key phrase that you are targeting. It could also be your name, company name or product name.
  6. Choose a Result type. I always choose “Everything.”
  7. Choose “How often” you want to receive Alerts. You can vary from once a week to As-it-happens. The more sensitive the key phrase, the more often you would probably want the Alerts. On the flip side, this could flood your e-mail in box if you choose a popular key phrase and send Alerts as they occur.
  8. Choose “How many” by choosing either “Only the best results” or “All results.”
  9. Choose where Google should deliver the Alerts. In the “Deliver to:” pop up, choose either your e-mail address or a Feed. You can use Google Reader, which is also available at no cost, or fill in a Feed reader that you prefer. A Feed reader functions like a Table of Contents. It shows you all the articles from multiple sources that meet your interest. A Feed reader is a big time saver.
  10. Click the “Create Alert” button.
  11. You can create another Alert by following these steps.

You need to know when someone is saying something good about you, and more importantly, when someone is saying something bad about you. Google Alerts is you no cost solution to make that happen. Create an Alert for your name today.

***
Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work"? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google "Sacramento IT solutions" or "Sacramento cloud computing" to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

 

Sacramento SEO – What is your ideal customer typing in the Google search box?

Imagine this scenario. It is Monday morning. Your ideal customer sits at her desk. She realizes she needs someone who provides the products and services you offer. She goes to Google.com and starts typing. What she types will determine if she finds you or if she finds your competitors.

You are at your desk, waiting for the phone to ring or at least for someone to visit your web site. Your ideal customer is back at her desk, looking for someone who provides what you offer. She needs to find you. If you’ve done your marketing right, she will. If you haven’t, she won’t. Your decision.

This will be when your marketing pays off. You have to be in her mind and you have to know what she will type. You also have to position yourself as the best person to provide what she wants. You need some kind of bridge that brings her to you. You build that bridge with key phrases. If she types Folsom realtor, and you are a realtor in Folsom, you have to promote yourself with the key phrase Folsom realtor. If she types image consultant San Francisco, and you are in image consultant in San Francisco, you have to promote yourself with the key phrase image consultant San Francisco. If she types Carmichael assisted living and you run an assisted living facility in Carmichael, you have to promote yourself with the key phrase Carmichael assisted living. Your key phrases are a bridge that brings your ideal customers to you.

If you have your 15 word response figured out and you are promoting your key phrases effectively, your ideal customers will find you. If this is done, then choosing your key phrases will be much easier.

I am running a business too. This works for me and my business. I have key phrases that function as bridges. They bring customers to me.

***

Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.

 
 
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