Sacramento SEO Pro advises: Internet Marketing Return on Investment is cumulative

09 Aug

At a recent conference, one of the participants asked: “How do you measure Return on Investment with social media campaigns”? I feel that question is too narrow. You measure Return on Investment with all your marketing operations, combined. This is your cumulative Internet marketing campaign. Here’s why I say that, and you can send that hate e-mail to

1. Your logo is part of your Internet marketing campaign. You paid someone to create a logo and save it in varied formats. This would include high resolution for print and embroidery as well as low resolution for web sites.

2. Your Internet domain is part of your Internet marketing campaign. If you have registered a domain and paid someone to host it, you incurred an expense. It is an investment and is designed to help you attract more business.

3. Your web site is part of your Internet marketing campaign. You wrote and gathered content for a web site. This would include original content, testimonials, pictures, movies and audio recordings. You may have created the site yourself or paid someone else to create it. If you created your site yourself, you invested your time and energy in this project. If you paid someone else to create it, you hired that person to provide their time and energy. You also wrote a check.

4. Your social media presence is part of your Internet marketing campaign. You’ve spent time learning Facebook, Google+ and LinkedIn. These services all ask you to create a profile that summarizes who you are and why people should do business with you. You can get up and running with these three services at no cost, but your time does have a value.

5. Finally, your blogging and pay-per-click operations are part of your Internet marketing campaign. Blogging helps you establish credibility by showing what you know to everyone who finds your blog. Blogging helps make you attractive to Google. You can update a blog much quicker and easier than you can update a web site. I can create a blog entry by sending an e-mail from my iPhone. Anyone out there want to edit your web site from your phone?
Now let me ask, which one variable can you measure when calculating your Return on Investment? It’s a trick question. You cannot measure just one and show causality between one variable and an increase/decrease in business. Too many factors come into play. You have a cumulative investment. When you measure how much you’ve invested in your Internet marketing campaigns, make sure you factor in all the variables I mention (above).

Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.

“Yes yes yes,” you may say, “there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work”? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.

Google “Sacramento IT solutions” or “Sacramento cloud computing” to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at

Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.

Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.


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