When you embark on an internet marketing campaign, you get to choose how you will pay. You can pay with money or you can pay with time. No solution is 100% great. It’s a judgment call.
When you pay with money, you run a pay-per-click campaign. The messages that appear on the right border when you perform Google searches are actually paid ads. You can get an ad there if you become a Google Adwords customer. You create a campaign, create an ad, determine how much you want to spend and then schedule your ads to appear.
Pay-per-click campaigns work like an auction. You set a price for how much you are willing to pay Google for every click the ad receives. The more you are willing to pay, the more often and the more prominently Google will display your ad. The opposite is true. If you set a price very low, Google will display your competitors’ ads more often and more prominently.
You need to decide how much you are willing to spend. That includes identifying how much your competitors are already spending. A client of mine who did medical billing asked how much it would cost him if he ran a pay-per-click campaign. I did some homework and reported that for his niche and keywords, he would have to spend $20/click. I also said he should budget at least 10 clicks per day and 30 days per month. We did the math and determined he would be paying Google at least $6,000/month. That is before he paid me for my time making the campaign work.
He almost fell out of the chair.
Pay-per-click can work. I ran a pay-per-click campaign for a client who coordinates weddings near Lake Tahoe. The campaign ran so well she called me one day and told me to suspend the campaign…she was too busy.
I must warn you about pay-per-click. When your campaign ends and your ads no longer appear, you won’t have any content to appear in Google search results. Remember, you stopped your ads. People will no longer find you if your ads are gone.
Pay-per-click is one option. It works when it is run correctly, but you have to be ready to pay with money. On the flipside, you can pay with time.
When you pay with time, you run an SEO (Search Engine Optimization) campaign. SEO campaigns involve more time but less money than pay-per-click campaigns. My SEO campaigns involve sitting down with the client and creating a 6,000 word manifesto with sufficient content for blogs, articles, press releases, YouTube videos and web site updates. It takes a lot of time and work. I also tell clients to wait 60-90 days after the first blog post to see results. They understand they are paying with time and therefore must be patient. People who find me online find me because I am paying with time.
Pay with money or pay with time. Which strategy appeals to you? If you are in a hurry and have deep pockets, pay with money (pay-per-click) may work for you. If you are patient and willing to run a campaign that could take a few months before generating results, pay with time (SEO) may work for you. No one solution is 100% great. It’s a judgment call.
Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services.
"Yes yes yes," you may say, "there are a lot of Internet marketing guys out there. How do I know Mark’s Internet marketing ideas work"? Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits.
Google "Sacramento IT solutions" or "Sacramento cloud computing" to see Mark’s Sacramento SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.
Mark Anthony Germanos is the President of Cameron Park Computer Services, a premier Sacramento IT company providing Internet marketing, IT services, IT solutions and IT support. Mark has been in the IT service and IT support business since 1992. Does your IT company offer IT services, IT support, SEO solutions that work and CloudU certified staff that can provide today’s IT solutions at affordable prices”? We do.
Running a successful business isn’t as easy as it used to be. The margin of error is smaller. Contract out your SEO and Internet marketing to an IT solutions provider you can hold accountable and who gets results. Call 530-677-8864 today.