Why should you have two different pictures online?

15 Jul

If you go to Facebook and search for Mark Anthony Germanos, you will find two entries for me. One is a Professional Page for my consulting business and the other is my personal profile. You need to know the difference when promoting you and your career.

The Professional Page has my famous “red shirt” picture, snapped while I was giving a speech in downtown Sacramento. It is a professional picture and therefore goes with the message I am promoting at When I say “Professional Page,” I am referring to the Facebook feature that lets you create a page for a company, organization, product, service or cause. You can use pages in a commercial capacity. Visitors who connect with a Professional Page actually “Like” the page. There is no maximum to the number of “Likes” a Professional Page can harness. Southwest Airlines’ Facebook Professional page has more than 2.9 Million Likes.

My personal profile currently has a picture of me with my bicycle over my shoulder. It is a casual picture and goes with the message I am sharing at I have a life. Riding my bike through the mountain is part of what I do in my free time. This is on a personal profile. It exists so I can share my life, endeavors and thoughts with people outside the professional arena. I can write silly things like “I just swam 1,000 yards without sweating” on my personal profile. People connect with a personal profile by clicking the “Add Friend” button. You cannot promote a company, organization, product, service or cause on a personal profile. The intent must be noncommercial.

Let me summarize the differences:

Item Personal Profile Professional Page
Usage Noncommercial Commercial
Connections Friends, 5000 maximum Likes, unlimited
Goal Create connections and establish expertise Create a community of users who buy and use your products and services
Terms of Service Facebook staff can take down a personal profile that is promoting a company, product, service, organization or cause and cite a violation of their “Terms of Service.” This is the correct avenue to promote a company, product, service, organization or cause on Facebook.

Every so often, I find someone who barged into Facebook without learning the difference. They create a personal profile that promotes a company, product, service, organization or cause. They promote that page a few months and then learn they cannot add more friends. They then frantically send messages asking friends to visit another page and “Like” that page.
That happened with the downtown Stockton, CA sports arena. I was a Facebook friend of that product and one day started receiving messages to “Like” another page for the arena. I looked at the two sites and figured out what had occurred. Sure enough, the person who first set up the arena’s Facebook presence created a personal profile for the arena. The first name was Stockton and the last name was Arena.
I hope you do not make that mistake and I hope you have not inherited that kind of mess. Here’s how you can audit your Facebook presence…look at all your pages and ask if people can connect as a Friend or if they can Like the page. If they can connect as a Friend, make sure that is your personal profile. If they can Like the page, then you are safe.

Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEOGold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at


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