LinkedIn allows for a 120 character headline. A 120 character headline will accommodate 15 words at eight characters each (not counting spaces). This is an extremely short amount of space. You need to take your 30-second (60 word) elevator pitch and condense it immensely to fit within LinkedIn’s 120 character headline. This task will be well worth it. Your response to “why should I do business with you?” will work great here.
When someone Googles you and finds your LinkedIn profile, they will see your name and your headline and yes, the headline verbiage is indexed by the search engines. Your headline should have at least one of your targeted key phrases. If you are targeting the key phrase solar panel installer, make sure that is in your LinkedIn headline.
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