“Yes, yes, yes, another computer guy with a book on Internet marketing. If I’ve seen one book on this topic I’ve seen a hundred. These guys drink Red Bull, stay up all night and stare at computers.” That’s not the case with me. I drink Diet Coke.
Getting back to business, I know you’re hesitant. Some people promise the world when it comes to Internet marketing and getting your products and services on page one of Google searches. Some people get results and some fail to meet their promises. You should be suspicious.
I posted a question on LinkedIn that asked what an Internet marketing book must cover before I could expect anyone to purchase it. Eight people wrote valuable responses. The best answer came from Brian Bearden, who replied: “Writing a Google Placement book for business owners should be different than writing a SEO book for people like me that are in the web and internet business. We understand a lot of the programming language that authors put in most SEO books. Most business owners do not. That is why they buy the book and end up giving it to me.” This is my challenge…make this information work for you, the business owner.
Marketing campaigns can fail. When I propose an SEO (Search Engine Optimization) campaign, I have a section that shows the client how to fail. It reads as follows:
Quite obviously, everybody wants a roaring success. However, roaring successes do not always happen in marketing campaigns. If the campaign fails, at least one of five traits is usually responsible. By identifying the traits here, we can avoid falling into a trap and instead steer the project to success.
Marketing campaigns that fail have one or more of these traits:
- One or both parties lose interest
- Too many cooks in the kitchen
- The project mandates more work than initially expected
- The false expectation of instant gratification…is not satisfied
- Client runs out of money
Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.