It can take a very long time and it can take a very short time. This depends on how much Google credibility you have.
You can wait months for any visible SEO gains. This would happen if you are new to SEO and have no Google credibility. You start by posting to a blog or tweeting twice a day. Google may need months before finding you and then deciding you have authority in your field.
Google favors three traits in your marketing: content, currency and backlinks. The more you have, the more credibility you have with Google. Let’s explore each one of these traits individually.
· Content. The more content you have, the more credibility you will command. A web site with 40 pages appears more authoritative than one with 11 pages. Google believes folks who visit the 40 page web site will find more valuable information and therefore thank Google for prominently presenting a link to that site.
· Currency. The more current your content, the more attractive you are to Google. Google views you as an authority that presents current information Internet users will find attractive. This is why newspaper sites appear prominently in Google searches…their content is very current. This also explains why blogs are popular. Bloggers can update a blog quickly and easily with timely content. Web sites, on the other hand, can grow stale. I’ve seen some that have not been edited in over a year. One year on the Internet is a very, very long time.
· Backlinks. Google finds your site attractive when other sites link back to yours. This shows that you are an authority, according to those other sites, and therefore are more deserving of prominent placement. This helps explain why people openly contribute to others’ blogs. They can write content on someone else’s blog and include a backlink to their site. Google will find this and view your site as being more authoritative. Here’s an example: I contribute to my friend Stephanie’s blog at www.businessinfoguide.com and my entry contains a backlink to my site, www.cameronparkcomputer.com. Google finds my blog entry and the backlink to my site. It is a legitimate backlink and works to my benefit.
If you are starting your SEO campaign and finding the above information new, you will have a lot of work to do before your pages appear prominently in Google searches. Have faith. Good things take time and that includes SEO campaigns that work.
ON THE FLIPSIDE…
You can get quick results if you already have Google credibility. I have this credibility and here’s how I can tell. When I published http://www.cameronparkcomputer.com/cloudu_certificate.pdf, Google presented a link to that PDF on page 1 within two days when I searched for Sacramento cloud computing. This PDF has nothing special, except for its location within the www.cameronparkcomputer.com domain. I have Google credibility. It took over six months to achieve this credibility, but I am pleased that my work is generating results.
You can gain enough Google credibility to have new pages appear prominently within two days. Building that credibility will take time. The sooner you start your campaign, the sooner you can expect quick results when you post new content.
Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.