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Who is your ideal customer (part 3)?

18 May

In previous posts RE: your ideal customer, I discussed identifying your ideal customer’s age, education, income, family, marital status and hobbies. In this post, I will cover activities, locality and political views.

Activities. What does your ideal customer do in his free time? Does he watch TV, listen to political talk radio or read? This will tell you which vehicles to use when targeting him. I watch TV and I have a DVR. My wife and I double fast-forward through commercials. I have XM Radio in the car and all my presents are for commercial free stations. Trying to reach me via TV or radio advertising…simply will not work. However, I do read Triathlete magazine thoroughly. Placing an ad in Triathlete has a better chance reaching me than any TV or radio ad.

Locality. You have to know where your ideal customer resides. This may be the easiest trait to identify. If you’re buying a list, you can choose your zip codes and then start your campaign. If you’re buying pay-per-click ads on Google, you can target a geographic area. I’m in the Sacramento-Stockton-Modesto area. Ads you place in this area have a better chance reaching me than ads you promote in Seattle.

Political Views. Before I go further on this one, let me say you can send that hate mail to mark if I say something you don’t like. If you successfully target your market’s political views, you can be very effective. The opposite is true. I am writing this post three weeks before an election. Every day, I receive postcards for various candidates. I’m afraid to say the marketing folks have not done enough research on my political views. I receive postcards for candidates promoting the “traditional” definition of marriage and candidates promoting a new definition of “two adults in love.” I cannot hold both views. It’s one or the other. I also receive letters for candidates advocating more governmental services while others promote smaller government. Once again, I cannot hold both views. It’s one or the other. You have to know your target market’s political views. I feel there is no grey area here. You have to be right or you will be very wrong.

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Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients get on page 1 and attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works, gets people on page 1 and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds.

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