Who is your ideal customer (part 2)

17 May

In part 1, I asked you to identify your ideal customer’s age, education and income (see Here in part 2, I will ask you to identify your ideal customer’s family, marital status and hobbies. The more you understand your ideal customer, the better your marketing will work. Your marketing messages will have higher impact because they have higher appeal to your ideal customers.

Family. What is your ideal customer’s family status? Is single head of household, parent or caregiver to his/her parents? Someone who has to support parents will spend his money on some things while someone raising a family will spend his money on other things. Someone who lives with his parents is more likely to spend money on concert tickets than someone supporting his parents. Someone supporting his parents is more likely to spend money on good long-term care insurance than he is to spend it on a 3-day weekend in Las Vegas.

Marital Status. Is he married, single or divorced? Married people, especially recently-married people, are more likely to spend money on furniture, appliances and other durable items for their home. The wife may decide that all his furniture, towels and decorations must go, regardless of what he thinks. A single guy will have more disposable cash for concert tickets, sporting events and trips to Las Vegas.

Hobbies. What does your ideal customer do in his free time. This is especially attractive, since hobbies are usually personal and you can get someone to make a purchasing decision without having to convince a committee, spouse or family member. If he is a triathlete, promote athletic gear. If he is a golfer, promote golf accessories. You have to know his hobbies. Your marketing message will be dead-on and very effective, or it will fall flat. I am a cyclist. Marketing messages for cycling and other athletic events are appealing. Marketing materials for golf, a sport I find boring, have no effect. Asking me to buy golf accessories…simply will be a waste of your time. I am not your ideal customer.

You have to know.


Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at


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