Who is your ideal customer?

13 May

Yes, I am asking you to identify your ideal customer. As soon as you do, you will know how to tailor your marketing messages and placement. Your marketing messages will have higher impact because they have higher appeal to your ideal customers.

Let’s start with age, education and income level. Is your ideal customer a 18-24 year old student, a 30-something housewife or a 70-year-old retiree. They have different interests, spending habits and needs. Is your ideal customer a student, high school grad, college grad or MBA. The education level will tell you what they want out of life and what they will probably seek when they go shopping. What is the income level? Are they making $10/hour cash, $110/hour as a consultant of $1,000,000-plus a year as a C-level decision maker at a multinational corporation? You need to know what they can afford.

This is a good start. Future blog posts will probe additional traits in your ideal customer. This is necessary before you start writing and placing your marketing messages. More news to follow.


Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients attract more business. Mark’s Sacramento SEO Gold package includes creating a 6,000 word document with abundant content for your online presence. Sacramento SEO Gold will not produce instant gratification, but Sacramento SEO Gold works and creates long-term benefits. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at


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