How and when to use QR codes

10 Mar

As QR codes become more popular in the United States, I’m sure they will become more commonplace. I receive one or two pieces of bulk mail each month with QR codes. I view those vendors with more respect than those who haven’t embraced QR codes. Adoption will only grow.

QR Codes are merely tools. Facebook, LinkedIn, Twitter, blogs, web sites, and newsletters are also tools. I already showed you how to write a blog entry that sends shortcuts to these social networking sites. You can add QR codes to the mix. You need to work backward. Here is a QR code checklist:

  1. Define your task. Example: I want people to watch my sermon explaining why you do not have competitors. The video is on YouTube.
  2. Decide what landing page you will use. I will use my YouTube video discussing why you do not have competitors.
  3. Grab the URL. This video is at .
  4. Create the QR code. I use QR codes generated at
  5. Save it to your computer. I saved mine to the My Pictures folder.
  6. Create an e-mail.
  7. Add the QR code.
  8. Send this e-mail to your blog.
  9. Verify that the shortcuts at your social networking sites either link back to your blog or present the QR code.

Maybe you’re creating a brochure. Back in the 1990s, my wife volunteered her time creating a brochure for an organization that runs a midnight bike ride in downtown Chicago. The organizers give her a masthead, text, sponsor logos, and a sign-up form and asked her to squeeze all of that on a double-sided 8½”x11” brochure. To make it work, she reduced font sizes, logo sizes, and white space. She managed to get everything on the brochure, but I told her it was too dense. The organizers were trying to pack too much information onto one sheet of paper.

Imagine if she were creating the brochure today with QR codes. She could focus on making the brochure beautiful. She could create a page on this organization’s web site and put all the fine print on that one page. She could create a QR code that links to the web page and insert that QR code into the brochure. The brochure would look better, since it was not overloaded with content. The QR code would send people to a web page with all the additional details.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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