Four tools you need to run your business

03 Mar
  • Purchase a smartphone that lets you send/receive e-mail, take pictures, surf the web, and back up data to a computer. You won’t always be at a desk, but customers will assume you are usually available.
  • Buy an accounting package. I recommend QuickBooks. You can run your business on this. Spend time learning it, or, if you’re too busy or uncomfortable, hire someone to do this for you.
  • Get a business-class computer. The primary factor here is price. The business-class computers I resell cost $900 and last 5+ years. You should expect this from a tool that you will use to run your business. I’m not talking about a $300 big-box netbook special here. I’m talking about a business-class computer that you will use exclusively for the business. Buy a $300 special for the kids. That will help keep them away from your business-class tool.
  • Use an offsite backup mechanism. I discuss offsite backups and the cloud at length in this book. Review both strategies and decide which one you will embrace. Remember, something is better than nothing.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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