Five Ways to Use Social Media to Establish and Nourish Connections

24 Feb

Telling the Internet you’re an expert is wonderful and using these services is fun, but if you have no connections, nobody will know you exist. That’s when establishing and nourishing connections comes into play.

As I said earlier, people like to connect with other people. People connect with those who have similar backgrounds, interests, and occupations. I’ve seen many strategies to establish and nourish connections. Here are the strategies that work for me.

  1. Quote famous people. I have found web sites listing quotes by Paul McCartney and Napoleon Hill. I simply copy and paste them into my online postings. I send these quotes to my blog, which creates shortcuts at Facebook, LinkedIn, and Twitter. I do not know why posting 14 days of Paul McCartney quotes establishes connections—I just know that re-quoting works.
  2. Share your challenges and successes. I wrote (from my cell phone), “I am halfway through a 56-mile bike ride to Discovery Park. I battled a strong headwind getting here and it was dandy don wonderful. Let’s turn around and make this wind push my butt back to El Dorado County.”
  3. Volunteer free and helpful advice. I wrote, “I use a free tool called the Microsoft Baseline Security Analyzer, at MBSA compares your computer’s settings to Microsoft recommendations and also tells you if you have all the updates you need. It is one of the most valuable tools I use.”
  4. Share birthday greetings. Facebook will notify you when your friends have birthdays. Send them a quick note or post birthday greetings on their Wall. People love receiving birthday greetings.
  5. Share jokes. I wrote, “For those who think all I do is work, here is a joke. An electrical engineer, a mechanical engineer, and a software engineer are driving in a car. All of a sudden, the engine dies and the car rolls to a stop. The electrical engineer says, ‘Hmm, it must be the battery. Let me get my tools, come back, and take a look.’ The mechanical engineer says, ‘It must be the alternator. Let me get my tools, come back, and take a look.’ The software engineer says, ‘Why don’t we jump out, hop back in, and see what happens?’”

These work. They show that I have a life outside of work and they help establish connections. I aggressively pursued my first 1,000 Facebook Friends. The subsequent 1,700 found and connected with me.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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