Using the Social Media Tools in Unison

23 Feb

After you become proficient in these tools, you can pat yourself on the back, because you’ve accomplished a lot. I will now show you how to make them work together like tools in a toolbox.

The power is in the links. You can create a message and decide how you will promote that message. Work backward, following these steps:

  • Verify your links between your blog and Facebook, LinkedIn, and Twitter.
  • Create and upload a YouTube video.
  • Blog about the video (copy the shortcut and paste it into your blog entry).
  • Check your Facebook, LinkedIn, and Twitter pages to verify your links work.

I have an example for you. I wanted to promote my “If you are not selling a commodity, you do not have competitors” sermon. Here’s what I did:

  • I made a YouTube video and uploaded it. You can find it by visiting and searching for “you do not have competitors.” This is an exact search—you need the quotes but not the period. Mine is currently at the top of the page.
  • I created a blog entry entitled “You do not have competitors” and wrote, “If you are providing a professional service, you do not have competitors. See and then ask yourself if you are providing a commodity or a professional service.”
  • I sent the blog and waited 10 seconds.
  • I verified this status update at Facebook, LinkedIn, and Twitter. These entries all take people to my blog.
  • My blog entry has the YouTube video inserted in my verbiage.[i]

The power is in the links, which I created back in 2009. You can promote your messages to the world just as easily as I have in this example.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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