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Twitter is useless

22 Feb

One of my customers thinks Twitter is a theater where celebrities report useless details. A famous cyclist came to town and tweeted, “I ate three bran muffins for breakfast.” Who cares? I should discuss this perception.

That may be important for this celebrity’s followers. People follow him because he is a national hero and very successful in his sport. What he eats and how he trains may be of great interest to his followers. Those tweets may be useless for some but important for others.

Nobody cares what I eat for breakfast.

Your followers will decide what is important. If you tweet about topics your followers find valuable, they will appreciate your reports and retweet (forward) your messages. You will also accumulate followers easily. The opposite is true. If you tweet about topics nobody finds interesting, folks may end up ignoring you. You will notice a gradual decline in your number of followers. It’s like writing a book: you have to know what folks will find interesting.

Celebrities have an extra luxury. People follow them because they are celebrities. Celebrities can write about whatever they choose and get away with that. It helps them remind their followers that they are active. This does not render tweets useless or praise them as being important. It is a luxury that celebrities enjoy.

One hundred forty characters is a short amount of text. Twitter users, especially celebrities, have found ways to pack a lot of info into 140 characters.

*****

Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit http://markanthonygermanos.com. Twitter: http://twitter.com/markgermanos. Facebook: http://facebook.com/markanthonygermanos. LinkedIn: http://www.linkedin.com/in/markgermanos.

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