Twitter Case Study: Daphne Dance Company

21 Feb

Let’s return to Daphne the Dancer. Daphne reviewed her file with the health club and learned that her noncompeting contract applies to locations within 10 miles of the club, so she found shared office space that includes a dance studio 19 miles away. Daphne had a lawyer review the lease before she signed it. She is actually renting time and will not be the exclusive tenant. The landlord also rents the studio for yoga, tai chi, and meditation classes. He does not foresee any schedule conflicts. The landlord said he would apply a fresh coat of paint and get her name in the building directory within a week. Daphne buys insurance from a member of her Mastermind group and schedules classes for Tuesday and Thursday nights. Daphne is overjoyed.

Daphne has a blog page at Posterous, the same service I use for one of mine. Daphne also has a Twitter page and has established a link between the two.

Daphne creates a blog entry with this info:

Subject: Daphne Dance Company is opening next month in Cameron Park

Text: Daphne Dance Company is opening next month at 1101 North Main Street in Cameron Park. Dancers can enroll for classes on Tuesday and Thursday nights.

When this appears on her Twitter page, the tweet will read, “Daphne Dance Company is opening next month in Cameron Park (or whatever link is created).

Everybody who follows Daphne will see this entry on their page. That’s why it is beneficial to accumulate followers. Your followers have already agreed to let your tweets appear on their Twitter pages just like I have agreed to let Karl Palachuk’s (and others’) tweets appear on mine.

Tweets can be 140 characters max. Blog entries have no limit.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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