Twitter Case Study: Peggy’s Bookkeeping Service

20 Feb

Peggy the Bookkeeper runs her business under the name of Peggy’s Bookkeeping Service. She has a blog hosted at Posterous, the same service I use for mine. She has a Twitter page and has established a link between the two.

She may create a blog entry with this info:

Subject: Helping a customer create a budget

Text: I am helping a new customer write his budget for next year. We looked at his income and expenses for the past two years and then made some honest projections on what he will be making and spending next year. I also explained how new tax laws will affect his finances.

This automatically creates a tweet. Twitter will show her tweet as:

Subject: Helping a customer create a budget

Text: (or whatever link is created)

Peggy blogs and tweets daily. Here are some sample tweets that establish Peggy’s expertise:

  • Helping a customer create a budget
  • Reviewing a commercial lease
  • Transferring a customer’s assets into a trust
  • Establishing a trust for a customer
  • Establishing a 401(k) plan for a rapidly growing business
  • Converting customer files to electronic format
  • Attending training on new federal tax laws

All have subject headings that will show up in searches and establish Peggy as an expert. All tweets have links that will take visitors to her web site. These headings help establish Peggy as an expert at creating budgets, commercial leases, trusts, 401(k) plans, and storing documents in electronic format. Folks who search based on any of these terms are more likely to find Peggy, her blogs, and her tweets (if she uses these services regularly), than they would be if she ignored the services.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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