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Twitter Case Study: Cameron Park Computer Services

19 Feb

Here is how I use tweets (and how you can use them too). Remember that my tweets are really links to my blog. Here is a tweet regarding service contracts:

Subject: Replacing a DSL modem for a service contract customer

Text:http://post.ly.****

Visitors click the link, which actually takes them to an entry at my blog. The blog entry reads:

Subject: Replacing a DSL modem for a service contract customer

Text: I am replacing a DSL modem for a customer who lost Internet connectivity this morning. The modem replacement is not why I am writing. The fact that they have a service contract and their emergencies are able to pre-empt others is the reason. My service contracts grant customers a Service Level Agreement, promising a two-hour response for a network or server downage. The customer is back online. They are the top priority. You can have this top priority status too. See the link at www.cameronparkcomputer.com/support.htm.

People who find this tweet or follow me in general will learn that yes, I can change a DSL modem, and that there must be something special about being a service contract customer. They click the link. I accomplished this by sending an e-mail to my blog provider, who then automatically created the tweet and shortcut at Twitter. This blog and tweet took me less than 60 seconds to accomplish.

I have more room for detail in this blog entry than in the tweet. This explains that:

· I replaced a DSL modem

· I replaced it quickly

· The customer has a service contract

· Service contract customers get high priority response and

· You can have this top priority too…just go to my web site for more info.

I also know this blog entry was viewed 54 times in the following seven days. I also try to tweet at least seven times a week. It doesn’t always happen that way, but that is my beautiful plan. Here are some sample tweets that establish expertise:

  • Updating a customer’s web site
  • Replacing a DSL modem for a service contract customer
  • Helping a customer’s associate get e-mail working reliably
  • Showing a friend how to blog
  • Helping a friend use social networking and Twitter
  • Enrolling a customer in Cameron Park Secure Backup
  • Creating web movies

All have subject headings that will show up in searches and establish me as an expert. These tweets have links that will take you to a landing page within my web site. These headings help establish me as an expert at web sites, DSL modems, service contracts, e-mail, blogging, social networking, Twitter, secure backup, the Cameron Park Secure Backup service, and web movies. Folks who search based on any of these terms are more likely to find me, my blogs, and my tweets now that I use these services than they would have been if I had ignored the services.[i]

Tweets are short and simple. A tweet that I repeat every so often looks like this: What is your opportunity cost? http://post.ly/1dUFu. The link takes visitors to my blog.

*****

Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit http://markanthonygermanos.com. Twitter: http://twitter.com/markgermanos. Facebook: http://facebook.com/markanthonygermanos. LinkedIn: http://www.linkedin.com/in/markgermanos.

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