Now that I’ve shown why (in the last three posts) you need to engage social media, let me address an always-hot topic: privacy. According to Wikipedia, privacy “…is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively.”[i]
People reveal information about themselves to help attract others who have some commonality. When I first enrolled at Facebook, I entered my high school information and Facebook found my classmates. Facebook matched folks who also graduated John Hersey High School in 1985. I invited them to become Facebook friends. Some of them invited me to become their friends based only on the fact that we attended the same high school.
I also shared that I am a fan of Paul McCartney. Facebook took that information and made it available to whoever promoted Paul McCartney’s most recent U.S. tour. It seemed that every day I visited Facebook, I saw an ad for Paul McCartney’s upcoming concert near San Francisco. How did the promoters know I would be interested in Paul McCartney tickets? It may have been the information I volunteered at the “Likes and Interests” section of my Facebook profile.[ii]
Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."
Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.
Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit http://markanthonygermanos.com. Twitter: http://twitter.com/markgermanos. Facebook: http://facebook.com/markanthonygermanos. LinkedIn: http://www.linkedin.com/in/markgermanos.