How you can use social media

07 Feb

Let’s return to our friend Daphne. One day, a man writes a Facebook post asking for a dance instructor for his deaf daughter. He writes, “Can anybody refer a dance instructor who knows sign language?” Twenty people respond and tell him to contact Daphne because she is great and knows sign language. Daphne receives a message asking if she is available. Daphne responds YES and schedules an appointment with this prospect. He hires Daphne.

What would have happened if Daphne had not engaged social media? The man may not have received a response to his request for a dance instructor who knows sign language. Folks might not know Daphne provided this service. One thing is for sure: Daphne would not have this customer.

This same scenario might be playing out for you now. If you’re engaging social media and finding folks who need your services, that is great. I’m glad this is working for you. If you’re not engaging social media but you’re asking how you can promote your services better, you need to engage social media. If you’re not engaging social media but your customers and competitors are, you may lose all your customers.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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