Now I Say “Embrace Social Media”

05 Feb

I now view social media as a mandatory business tool. Media is changing. Newspapers have declining circulation, magazines are going out of business, and phone books are being ignored. They are losing; social media is winning. Facebook boasts 600 million members, Twitter has more than 200 million members, and LinkedIn claims 70 million members, with one new member per second. These are the three most prominent social networking web sites in the United States. You may like them or you may dislike them—that is not the issue. The issue is that your prospects and customers probably use these services. Your competitors probably use them. You should use them too.

Some advocates are very bullish. They claim the return on investment is that you will still be in business in five years. Sometimes I think that five-year projection is too conservative. I see successful businesses embracing social media as part of their marketing plan. I see failing businesses complain about the weak economy, but I feel the real issue is their outdated, ineffective marketing. One customer told me, “When cash flow improves, we can do your social media thing.” Last time I checked, they were pursuing bankruptcy protection.

As of this writing in 2011, Facebook, LinkedIn, and Twitter currently are the big names. That may change in this highly explosive and liquid industry, and three other services may dominate the spotlight in five years. The services and names may change, but social media is here for good.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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