I Used to Say “Social Media is Stupid”

03 Feb

Up until October 2009, I told people social media was a waste of time. I already have enough to do. I already stare at computers enough and don’t have time for more web sites with mostly user-generated content. I have a life, a wife, and a dog.

I told people social networking sites were dangerous. Teenagers posted semi-nude photos of themselves. Sex offenders viewed them as libraries for potential victims.[i]

I also said social media was not for business users. E-mail, web sites and phones were tools business people used. These tried and true services helped business become more efficient. Keep employees away from social networking sites, I said. You never know when someone will look at somebody’s profile and find some offensive content. Firewalls I deployed blocked access to Facebook and MySpace by default because they were listed in the “Personals and Dating” category of web sites. This was a standard setting among my client sites. I highly advocated keeping this filter intact.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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