Establish your Internet domain name. It should not offend anybody (unless that is your intention) and it should be easy to remember. The Internet uses domain names for web sites, e-mail, and security certificates. You register (rent) a domain name and then hire someone to host the domain. My friend Karl Palachuk says the domain name should be obtained before the legal name, which I will discuss in the next section. I have rented cameronparkcomputer.com, markanthonygermanos.com, escapethecubiclebook.com, escapethecubicle.biz, and escapethecubicle.net, among others. This gives me authority to create a web site and receive e-mail with these domains. I do not own them; I merely rent them. I would be wise to rent them for as long as I remain in business. As of December 31, 2010, I have a valid web site in production at cameronparkcomputer.com, but nothing impressive for the others. That is currently OK. I chose to write this book before creating web sites that promote it.
I’m sure you’re asking, “What about escapethecubicle.com?” I could not rent it. Somebody else already rented that domain name and has published a web site. I could contact that person and offer to buy the domain name, or I could just wait and see if he or she abandons it.
I do not believe in renting domain names from third parties and you shouldn’t either. I’ve seen some companies rent domain names in bulk, hoping that somebody will come along and pay an exorbitant amount for a domain. I once inquired about cameronpark.com. The company holding it requested $3,300. I did not give them $3,300. I gave them some profanity.
Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."
Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.
Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit http://markanthonygermanos.com. Twitter: http://twitter.com/markgermanos. Facebook: http://facebook.com/markanthonygermanos. LinkedIn: http://www.linkedin.com/in/markgermanos.