That makes you the ultimate decision-maker. You view decisions from the perspective of the company and not just as a person who enjoys spending money. In this post, will present…
Being the President of You, Inc. also includes deciding which out-of-town training events you can justify attending. I’ve determined my out-of-town training that involves air travel costs me $1,000 per day before adding my opportunity cost. A training event, conference, or seminar would have to have excellent marketing materials, valuable subject matter, or a great reputation to help me justify spending $1,000 per day. You too should budget $1,000 per day for out-of-town training. When I say $1,000 per day, I am including these costs:
- Roundtrip air travel
- Parking at the Sacramento airport
- Meals and hotel room
- Rental car, cab, or shuttle
- Event entrance fee
I’m pretty good at choosing which training events, conferences, and seminars to attend. These have taken me to Seattle, San Francisco Bay Area, Los Angeles, Las Vegas, and Austin. I’ve attended Harry Brelsford’s SMB Nation three times and found it very valuable. At SMB Nation 2009, I met people who changed my opinion of social media. Who knows what my business would look like if I hadn’t attended this conference and been exposed to this new information?
You have to make these decisions too. You have to decide what justifies your time and energy. You decide what is so important that you can justify flying to get there and incurring the costs.
You may be saying, “I will do webinars. I don’t have to travel.” That’s great. I also do webinars. I’ve found that webinars are usually sales presentations while training events, conferences, and seminars are forums where I can meet people. You cannot shake somebody’s hand or buy somebody a beer through a computer screen. You cannot get an opinion leader’s honest opinion through a recorded webinar; you can after sharing a brew or two. Sometimes, you have to attend events in person. Person-to-person contact far outweighs staring at cameras and computer screens.
Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."
Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.
Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit http://markanthonygermanos.com. Twitter: http://twitter.com/markgermanos. Facebook: http://facebook.com/markanthonygermanos. LinkedIn: http://www.linkedin.com/in/markgermanos.