You Are the President of You, Inc.

18 Jan

That makes you the ultimate decision-maker. You view decisions from the perspective of the company and not just as a person who enjoys spending money. In this post, will present…

Choose what to buy

For example, perhaps you are looking at your old cell phone and asking, “Should I buy a new smartphone?” Most people would say, “Yes, I would love the new toy.” You are running the business and therefore should ask, “Would buying a new smartphone help me run my business better?” The benefits include:

  • Ability to send/receive e-mail from anywhere
  • Mobile calendar, to help you know where you should be and when
  • Mobile contact database, letting you send e-mail to any contact
  • Synchronized contact database. You input a customer’s new phone or address info once. No more “I have this customer’s phone number at the office…but not with me” nonsense.
  • Camera to take pictures and send them via e-mail or store them for later use
  • Web surfing, to help you do research from anywhere
  • GPS mapping, to help you figure out where you are and how to get where you want to go. This comes in handy in downtown Sacramento, where you can get trapped on the one-way streets and not know which direction you are going.

I think that would justify a $200 expense and an additional $10 per month for the Internet access. I hope you agree.

I’m also recommending dual monitors. If you have a desktop computer, you can install a card that will let you physically connect two or more monitors to the computer. If you have two monitors that are 15” wide, you can stretch your image to a width of 30” and make it appear across both physical monitors. I’ve seen decent monitors at $150 on sale. I recommend setting a price point at $200 each before shopping. Maybe you think $200 for a monitor is high. My first LCD monitor was $999.

You can run multiple apps. I usually run Outlook on my left monitor and QuickBooks, Firefox, or Dreamweaver on the right monitor. When I generate invoices in QuickBooks, I can see QuickBooks send the invoices to Outlook and then see Outlook move them from the Outbox to the Sent Items folder. Running applications side by side makes life easier than constantly minimizing one and maximizing the other, over and over.

Your investment would be:

  • $200 for the first monitor
  • $200 for the second monitor (I recommend the same make and model)
  • $ 50 for a dual-output video card
  • $120 for someone to install the card and make everything work
  • $570 Total

This will greatly improve your productivity. I feel the investment is justifiable. If you’re not convinced, see my video at .


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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