Say Hello to a SWOT Analysis

10 Jan

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT can be your best friend, helping you make better decisions in both your personal life and your professional life. A SWOT Analysis helps you:

· Convert weaknesses into strengths

· Determine what you are doing right

· Determine what is important

· Make better decisions with your time

· Get a strong start to the week

SWOT is not my idea; it was born in the 1960s at Stanford Research Institute. Corporate leaders were puzzled as to why corporate planning failed, so they approached Stanford Research Institute for a solution. They asked SRI:

· Why does corporate planning fail, and

· What can be done about it?

SRI developed this analysis that has since helped countless companies and organizations reset their priorities and become more successful.

I started doing SWOT Analyses on Friday afternoons when I looked at my schedule for the following week and didn’t know what I would be doing. SWOT helped solve that. I will use two companies to help present the SWOT Analysis.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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