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Follow your Exit Strategy Timeline: Month 2 (February)

05 Jan

Sharpen your saw

  • Read Escape the Cubicle (again).
  • Write your Definite Mission.
  • Decide where you want to do business. Yes, this includes checking the cell phone service, Internet coverage, and tax structure at the place you want to open up shop.
  • Do your SWOT Analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. I cover the SWOT Analysis later in this book. You can download my SWOT Analysis form for your personal use now[i] or finish reading the book and then do this checklist.
  • Create your elevator pitch and remember you are currently employed but looking at changing careers. You can start yours with, “I am researching creating my business, which will…” Remember, you’re still in the cubicle. You have to honestly share that info whenever sharing the elevator pitch or explaining why you bought these books. Be accurate and honest.
  • Become cheap. Start stockpiling cash for your business. Cancel any vacations or large personal purchases. You have better uses for that money. Frugality is a habit. You need 21 days to embrace a habit. Make personal frugality your first.
  • Make gift requests count. My family publishes Christmas lists, so I asked for a Sprint gift card. I received one and used it to buy a new phone that I use for my business.
  • Create an entity. This includes registering your Internet domain name(s) and official business name. Establish an e-mail address at one of your domains.

*****

Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: "How can I grow my business" and "How do I become my own boss."

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit http://markanthonygermanos.com. Twitter: http://twitter.com/markgermanos. Facebook: http://facebook.com/markanthonygermanos. LinkedIn: http://www.linkedin.com/in/markgermanos.

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