How to understand Search Engine Optimization

02 Jan

For anybody confused by computer and Internet jargon, I want to present a story. This helps answer the question: What is Search Engine Optimization?

A man finishes work on a Friday and goes home. He looks in the mirror and says “I want to meet three beautiful women tonight. I want them to adore me. I think I will need to dress well, have good hair and clean my teeth.” He takes a shower, gets dressed, combs his hair, brushes his teeth and departs for the bar.

At the bar, he meets three beautiful women. Sure enough, they adore him. All three give him their names and phone numbers. They whisper to each other “He is wonderful. He dresses well, he has good hair and he has clean teeth.”

His SEO campaign worked. He tweaked his appearance to meet what he thought his target audience wanted. How is your Internet marketing working? Are you attracting the right prospects? Are you attracting any prospects? Call 530-677-8864 today for a .COM audit. Initial consultations have no cost.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. Mark is the President of Cameron Park Computer Services. As a small business owner and computer networking consultant, he has seen habits that successful companies embrace. He helps his clients embrace those habits to increase their profits, efficiency and happiness. Mark feels those who embrace cloud computing, social media campaigns and QR Codes give themselves a comparative advantage over those who lag behind. Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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