The four “P”s of Marketing, in a form you can understand

28 Dec

A conversation with our friend Daphne will help me explain the four “P”s of marketing. Daphne is opening a dance studio.

I tell her. “Let’s focus on the four “P’s.” You’ve already set an arbitrary price of $250 for a 10-week class. We have to call dance studios in other markets and make sure that is realistic.

“We can promote the studio online. I will show you social media later so you can see how to use Facebook, LinkedIn, Twitter, and a blog as part of a marketing agenda. You won’t have to burn money on postage.

“Let’s stick with your 10-week class for now. You can add other products as you get more time and a larger clientele.

“You also need to schedule yourself at the place of business for these dance classes. You should show up an hour early, at least, and plan to stay afterward. You’re the business owner and not just an employee.”

In her Business Plan, Daphne writes:

Price: $250. Promotion: social media. Product: 10-week classes for multiple age ranges and covering different styles of dance. Place: Downtown Cameron Park, CA.


Mark Anthony Germanos is the author of two books, Escape the Cubicle: How to leave your corporate or government job for something better and How to Make Computer Systems Work for You. He has faith in a slow but sure Sacramento business revival. Sacramento small business owners are leading the way. His second book, Escape the Cubicle, is for those who want to escape cubicle jobs and become successfully self-employed. Escape the Cubicle answers the questions: “How can I grow my business” and “How do I become my own boss.”

Mark is the President of Cameron Park Computer Services. As a business owner and computer networking consultant, he has seen habits that successful Sacramento small business owners embrace. He helps Sacramento small business owners embrace those habits to increase their profits, efficiency and happiness. An advocate of Sacramento business revival, Mark believes everybody should run their lives like a small business, perform SWOT Analyses and use social media campaigns to improve business. He used to say “social media is stupid.” That was until he attended a conference and saw how Sacramento small business owners can use social media campaigns as a valuable tool. Since then, he has earned more than $40,000 in business via social media. His Sacramento small business clients also have five-figure returns. Sacramento small business owners that launch social media campaigns give themselves a comparative advantage over those who lag behind. Mark does not do everything, but his clients do receive great results and participate in the Sacramento business revival when they follow his advice.

Mark moved from Chicago and restarted his business in California with a cell phone and a Honda Civic. An active triathlete, he has a life, a dream wife and a dog. For additional details, visit Twitter: Facebook: LinkedIn:


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