On the Bad side, Pete is old-school: he does not have computers in his office, still advertises in the yellow pages, and does not know what social media is. Pete knows that some new developments are happening in his county and the developers are getting SBA loans. He also knows the local big-box retailer is reselling services from another plumber. Pete has unreliable cash flow and he senses that his competitors, as well as the industry as a whole, run their businesses more efficiently than he does. He thinks he cannot compete against younger plumbers. They use computers.
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