You are in startup mode and telling everybody about Daphne Dance Company is a high priority. You’re looking for customers or people who can refer you to customers. Some of your friends may already want to become customers, but they don’t like the health club. Some of your friends might not know you’re opening a dance studio. Some might read the newsletter and decide to try dancing. Some may be looking at their kids and asking how they can entertain them and educate them at the same time. People need to know. Tell everybody you know.
From Escape the Cubicle