Gas stations looked like dumps. I don’t care

26 Mar

If you are selling a commodity, then you have competitors. Customers can get your product or service from you or from somebody else. Selling a commodity is both good and bad. On the Good side, there probably is high demand. People need gasoline. People know why they need it and they know the general price range of gasoline. They also know how much it will cost to buy a full tank of gas. You do not have to educate people why they need gasoline for their cars. On the Bad side, people will shop based on one criteria: price. That is all that matters. The color of your uniform, the name on the marquis and the decor of the gas station do not matter. I have bought gasoline at gas stations that looked like dumps. I don’t care. I’m buying a commodity. From Escape the Cubicle


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